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One Great Shoe, by Zach Schonbrun
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The last American company to truly compete with Nike in the billion-dollar basketball sneaker market was And1, a rags-to-riches enterprise founded by three friends in Philadelphia who used grassroots marketing and an audacious approach to connect with young consumers. That was nearly 20 years ago. Can And1 possibly catch lightning in a bottle again? Zach Schonbrun inspects the rise, fall, and current relaunch of one of the most fascinating American brands of the 1990s, led by Cape Capener, an eccentric executive enchanted by the pursuit of simply developing "one great shoe". With it, Schonbrun peels back the curtain on "sneakerhead" culture, this country's haywire enthrallment with basketball shoes, and how a company like And1 can hope to compete again in a $4.5 billion industry.
- Sales Rank: #171588 in Audible
- Published on: 2015-11-11
- Format: Unabridged
- Original language: English
- Running time: 100 minutes
Most helpful customer reviews
2 of 2 people found the following review helpful.
Converse high tops (Chuck Taylors)
By Brian H. Swarthout
A good quick read (I think I got through it in about two days) about the ups and downs of the sneaker business, if you are so inclined. I am a bit older now and I was never a sneakerhead but in high school it was always Converse high tops (Chuck Taylors) and two laces of different color in each shoe. Straight up!
2 of 2 people found the following review helpful.
well written
By Jemayne
Zach captures the best and worst moments of And 1. Through his writing, the reader is educated on the strength of Hip-Hop Culture as it relates to Sneaker Culture. In this text, Zach's account of his trip to Walmart is as vivid as the Nun's Priest Tale. And 1 will surely benefit from this publication.
2 of 2 people found the following review helpful.
Schonbrun is a sneakerhead whisperer
By Stephen
Great entry point for casual observers looking to understand sneaker culture and a nice read for sneakerheads who want the scoop on the reemergence of a major brand.
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